Trade development
IBT Partners provides a full range of services that enhance your trade development
We have a wide range of experience in helping our economic development agency (EDA) clients to successfully achieve their trade development programs. As the "in-market partner", we provide the local know-how and helping hand for companies looking to expand internationally.
IBT Partners’ trade development services include:
- Strategic analysis
- Road map and planning
- Market scan and market research
- Business partner search
- In-market business development
- Trade delegation
- On-line marketing
Assisting companies in export markets is at the core of the mission for most economic development agencies. We leverage our local knowledge of companies, trade federations and public bodies in specific sectors and geographic regions for the benefit of companies seeking to develop new markets.
Developing new markets carries risk, not only in terms of cost and management time, but also for corporate reputations. These risks can be especially daunting to the small and medium-sized enterprises that make up the corporate base of most EDAs. To understand and manage those risks better, we are often called in to help analyse the best strategy for successfully developing new markets. The result is a pro-active and clear road map.
We take a pragmatic approach to trade development. When a company looks to expand its market reach, clear strategic goals should be set out and planned for. The road map details the steps that need to be taken, by whom and when, in order to achieve clearly defined and realistic goals. Flexibility is a necessary component that is built into planning.
Market scan and market research
Reviewing and expanding the knowledge of a market is an essential part of all good business practice. EDAs play a crucial role in helping their companies gather pertinent knowledge of export markets. With our sector know-how and local networks, we act as a conduit for EDAs to help their companies keep on top of export markets. We conduct regular business scans of all our sectors as well as doing in-depth market research for specific companies. This research typically includes local information on routes to market, prices, competitors, regulations and latest trends.
Business partner searches are the most frequently requested service by companies looking to enter new markets. As a first step, companies often look to appoint distributors. Our strong IT systems become essential tools in identifying, validating and tracking potential new partners. From initial identification to signing partnership contracts, we have the experience and the tools necessary to help your companies find and plug into the right local business partners.
In-market business development
Many EDAs can only support their local companies up to a certain level. We enable the EDA to stretch that point further out. After signing with a local business partner, many companies still need in-market assistance to manage and support their local presence. We offer this aftercare service in tandem with our EDA clients.
Careful planning of a trade delegation can considerably increase both the efficiency and overall effectiveness of a mission. We can help with this by identifying companies in selected strategic locations and industry sectors to meet with a trade delegation. We will search for and select reliable potential buyers and partners, and develop their profiles to learn more about their companies and business objectives. We will arrange appointments according to the exporters' preferences and guarantee a mutually agreed upon minimum number of potential buyer and partner meetings for each exporter.
Please see on-line marketing

