On-line communications
IBT Partners provides a full range of services that enhance your online communication.
On behalf of economic development agencies, we plan and build on-line communications dedicated to trade development and foreign direct investment. We provide web sites in multiple languages, targeting a vast, worldwide audience. The value we deliver our clients goes beyond creative and technical services. Using actionable intelligence to match your goals to your visitor’s expectations and message, we can create a totally unique project plan that produces results.
IBT Partners services include:
- Strategy definition
- Website development and design
- On-line marketing
- Social media marketing
- Webinars
- Web analytics
IBT helps you plan your effective and impacting online communication.
Before an effective web presence can be created, your organisation’s online strategy needs to be defined: what are your needs, what are your goals, what message do you want to get across, and who is your audience? IBT partners has the expertise to help you through this stage.
Website Auditing: reviewing your current web performance is essential. An audit identifies the strengths and weaknesses, so that future modifications can be made to the right areas.
- Online Marketing Strategy: Getting relevant traffic to your site takes a combination of research, competitor analysis, and an approach that includes both long and short-term marketing activities. We work with you to deliver the best combination of marketing activities for your needs.
Website development and design
IBT Partners delivers your website designed and built to fit your specific needs.
Whether it’s a full site, a microsite or an intranet, website development is central to our digital solution. Over the years we’ve delivered sites of all shapes, sizes, and functionalities, experience that has provided us with the ingredients needed to build successful sites for international development agencies.
A combination of other components such as web design, information architecture and search engine optimization (SEO) are essential to the success of any web project. By providing all these services, and more, we can assemble the best team for your project, comprising developers, designers, SEO experts, and so on. With both small and large projects, we follow a rigorous methodology to ensure projects are delivered on time, within budget and to specification.
The design team matches their creative ideas to your specific brief, taking your ‘must-have’ requirements and offering alternative recommendations. This method results in the creation of stylish, contemporary designs that also ensure content is accessible and easy to digest.
IBT Partners designs a referencing and marketing plan based on your content and keywords to keep your website always visible and easy to find.
Having an effective online marketing strategy is the difference between your website being an expensive online brochure, and it being a source of steady relevant traffic that engages with your brand and converts into income and profits.
Short term tactics can bring you a temporary boost in traffic. These include services like paid search marketing and other paid advertising. Immediate visibility and measurable responses make these an important part of an overall plan; as long as you keep in mind their benefits are short term.
Medium and long term strategies should include elements of email marketing, organic search, and social media marketing. These are more labour intensive, but the payoff is a steady stream of relevant traffic that will continue to produce results in the long term.
IBT Partners helps you identify and manage your social media presence to support your development
Social media has become a necessary part of on-line marketing strategy providing opportunities to create relationships and interact with web users on a real time basis.
There is a world of social media opportunities out there for your organisation, including Twitter, LinkedIn, Facebook, YouTube, social bookmarking, presentation sharing and Wikipedia, amongst others, where you can market your organisation and connect with your clients.
IBT Partners will help you choose the right social media appropriate to your organisation's structure and strategy. We will guide you on how to use social media to build your brand awareness, link customer service to your on-line reputation, develop your organisation by connecting you to your clients, and advise you on how to become a thought leader.
Additionally, we can also manage your social media presence on your behalf for marketing or client prospection purposes in order to generate new leads.
IBT Partners helps you to efficiently communicate with a wider audience
Webinar is a modern solution for organising seminars for various group sizes across geographical borders, minimising the costs for both the host and attendees. We will help you with all phases of your webinar organisation, including publicising of the event, identification and prospection of attendees, contacting them and sending out invitations, preparation of the webinar agenda, recording of the webinar and its publication on your website, as well as follow up of attendees.
Web analytics
IBT Partners helps you analyse your website traffic to keep it efficient and relevant.
Visitor tracking and analysis is crucial to measure return-on-investment and for the ongoing improvement of your website as a business and communications tool. It helps you to see how users find your site, how they use it, and where they leave. The minimum information that you should have is:
- How many unique visitors are finding your website?
- What keywords are they using to find your site?
- Where they are coming from: search engines, other sites, email marketing?
- What are the most popular and least popular pages?
When analysed correctly, this data provides ‘actionable insights’ that can be used to boost marketing and business development. Most analytics packages are now focusing on real-time tracking and graphical representations of visitor data. We can show you how to make the most of your analytics tools, from click path analysis to long tail search queries for search engine optimisation.
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Sectors
IBT Partners has specialised knowledge in the following sectors and provides financial, business and technical consultancy services.
