Services
- Market information
- Foreign direct investment
- Trade development
- Representation
- Trade fair management
- On-line communications
Related organisations
Foreign direct investment
IBT Partners provides a full range of services that enhance your foreign direct investment
Foreign Direct Investment (FDI) is a key part of the mission of most of our economic development agency clients. We have worked on numerous FDI projects for our clients, helping them land investment projects that create jobs and add value and wealth to their local economy.
FDI helps build the local job market and increases technology transfer. But identifying and landing the right investment project is challenging. 
It demands a clearly defined and expressed value proposal. This then needs to be marketed effectively. Perhaps the hardest is to identify the right target audience. We have experience and success in all steps of the FDI process.
Our services include:
- Strategic analysis and road map planning
- Database creation and management
- Lead and investment project management
- Direct and indirect marketing
- Trade fairs and event management
- Representation
- Aftercare and expansion
- On-line communications
Over the years, we have developed dedicated FDI software and database management systems to help identify, qualify, and screen a universe of high probability targets and leads, events, strategic alliances, etc. to meet your FDI requirements. We use these tools and skills to help you succeed in your mission to identify and capture investment projects that bring wealth to your region.
Strategic analysis and road map planning
Strategic analysis is necessary during the initial phase of your FDI planning. We seek to understand our economic development agency clients’ needs and capabilities in order to assess properly the opportunities and potential risks. This evaluation is conducted by a series of information gathering meetings with agency representatives and key participants from local industries, clusters, infrastructure projects and companies representing a cross section of the regional economy in order to analyse your strategic position. The result is a pro-active and clear road map. To deliver the objectives and meet your expectations on time, we propose building a roadmap with the key milestones, tasks, resources and assignments.
Database creation and management
The quality of the database can determine the success of the whole operation. After determining the target areas (geographic, sector) we build, maintain and exploit a series of focused databases that correspond to your specific FDI mission. The databases consist primarily of companies in the designated sectors, but also trade federations, public organizations, multipliers and other intermediaries. A range of databases and sources are used to ensure up-to-date and accurate target companies, including in-house built, maintained and supported databases, market leading private sector database service providers, and databases of government organizations, professional trade and federation services.
Lead generation and investment project management
Our CRM system captures the information and communications with the prospective companies, and drives the process from contact to target and from lead to investment project. All targets receive direct communication, so that we create interest and respond to individual requirements. Capturing all this information enables us to identify “warm” targets, maintain and build relationships, make personalised unique value propositions, organise presentations and share the information with you.
Targets become leads following a process of communication. The communications are personalised as a function of the nature, activity and geographic location of the target. We create and maintain a strong focus on specific target companies and organisations, providing a high level of support to convert targets into landed projects.
We offer a number of choices to achieve the level of target communication, contact and then lead generation according to your needs. Direct marketing includes target identification through a direct approach by telephone questionnaires, mail shots, and follow-ups. In addition we offer indirect marketing, company visits, meetings, road show, events participation, and creation of strategic alliances. We will plan and co-ordinate company visits and meetings in various forms such as initial web-based conference calls, off-site meetings, visits to your EDA headquarters, and finally meetings at your prospective lead locations. Our services also include support for post-meeting follow-up.
Trade fairs and event management
Trade fair participation is often seen as a necessary evil by economic development agencies but our services are aimed at making sure you optimise these important venues. Please read more on Trade Fair Management.
Our government clients often ask assistance in organising, managing and hosting specific events. These can be organised around a given trade show, or industry event and include trade clusters as well as companies and regional politicians. Our tools in database management, marketing and direct communication, help ensure our clients reach the right audiences, capture their imagination and their attendance. A final, necessary step is the post-event follow-up. Using our CRM, we get feedback right after the event and are able to analyse and learn from it. Our government clients often ask assistance in organising, managing and hosting specific events. These can be organised around a given trade show, or industry event and include trade clusters as well as companies and regional politicians. Our tools in database management, marketing and direct communication, help ensure our clients reach the right audiences, capture their imagination and their attendance. A final, necessary step is the post-event follow-up. Using our CRM, we get feedback right after the event and are able to analyse and learn from it.
Our clients often rely on us for in-market direct representation. Representation ranges from walking a trade show, to one-on-one meetings with companies interested in our client’s locality, to presentations and speeches on clients’ behalf. We are able to do this with confidence for two reasons: our methodology insists that we gain an in-depth knowledge of the client’s unique value proposition which include the core characteristics, competences and companies of the region as well as the services provided by our client to new investors, and secondly because we employ bright, highly educated, multi-lingual and experienced people. Your message is clearly and intelligently communicated. Read more on Representation.
Aftercare and expansion are essential parts of a successful FDI programme. Aftercare ensures that the sales proposition is enacted upon so that the investment lead is optimised. A good aftercare service, combined with direct communication with parent companies, ensures that corporate expansion plans favour your region. We understand that an excellent aftercare service encourages established investors to re-invest in your region and can even draw in their industrial corporate partners.
On-line communications
Read more on On-line communicationsContact us
for additional information.
Sectors
IBT Partners has specialised knowledge in the following sectors and provides financial, business and technical consultancy services.
