Trade fair management

IBT Partners provides a full range of services that enhance your trade fair participation 

Our clients often find trade fairs to be a frustrating experience. You know your potential next business partner is out there but how do you identify him amongst the many participants? And when you do identify a likely prospect, you find you just missed the CEO and other decision makers. iStock_000014227289XSmallW2resized

We provide a range of services to help you build your network through professional, efficient and cost effective participation in trade fairs.

Our services include:

We will work with you to optimise each and every detail of the trade fair and ensure success and return on your investment.

Trade fair selection

Selecting the right trade show is important. We recommend our clients to search beyond the well-known mega generalist trade show that attracts thousands. While these are also important, it is worth asking if the results match the expectations. This can be especially true when you operate within new technologies. We can help you select and target the right shows at home and internationally.

Trade fair preparation
Translation and commercial assistance

iStock_000010322742XSmalltradefairPreparing, organising, sorting and planning are all key to making sure you connect with the right people at the right time during a trade show. Our in-house databases, dedicated CRM and focused methodology have helped many organisations optimise their trade show outreach. Trade shows can also be hectic times when a little assistance can go a long way - we regularly provide translation and commercial assistance during the trade show, maximising our clients pre-arranged meetings.

Post event management

Once selected, we help you identify the right target group, reach out to them and establish a dialogue with potential targets before the trade event. After the event, we can help follow-up and make sure all information is captured and responded to. This means that your job is to validate pre-selected and researched projects. Your time is optimised and trade shows become the efficient, rewarding experience that they are supposed to be.