| The company The company, based in the UK, was awarded the Royal Warrant, and it has been held by the company ever since. In recent years, in recognition of its high standards of quality, the company has received the additional accreditation of the international quality standard ISO9001:2000. The products and services The company distributes its products under its own labels. The company's range includes puppy food, complete diet for growing dogs, bite-sized complete extruded diet for small and active large dogs, flake mix offering premium nutrition, cat food that helps cats keep teeth clean & gums healthy, special food for working and sporting adult dogs and complete ferret food. The objectives
When presenting its objectives to IBT Partners, the Managing Director, stated that “the company is not represented in France” and that this is a situation that he would like “to change by identifying importers or distributors interested in handling its products” the French market. IBT services First stage
IBT Partners conducted an in-depth market assessment which took some three months to complete. This covered the market for dog food in France, distribution routes and pricing. Upon presentation the company decided to commence building its distributor network in three specific regions in France, the East, North and South. IBT identified and contacted all the potential partners and converted the company's web site into French. Second stage
IBT Partners continue to develop the business in France. IBT start developing the company’s business in other markets including Belgium, Spain and Italy. | | 
 | | | | | “Historically, we have found the breaking into export markets extremely difficult and hideously expensive.” “I would therefore congratulate you on, firstly your targeting of small and medium companies with no presence in France, secondly your approach was persistent, not pushy; but affordable. Thirdly the market survey was both Informative and constructive to the level of targeting 37 potential customers”. Managing Director | | | | |  |
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