Museum display systems

The company

The company is a specialist supplier of museum showcases with unrivalled experience and credentials. Every product is designed and manufactured with a quarter of a century's experience built-in. The showcases have the endorsement of some of the world's most highly regarded museums and exhibitors, and are home to some of the world's most treasured possessions.

The objectives

The company had no projects being tracked, no contacts and no historical business in France. The objective was to achieve significant sales in its nearest neighboring country, France. The stated objective was to achieve sales of £200.000 within two years and significant enquiries within three months.

IBT services

The company engaged IBT Partners to assess the French market for museum showcases and provide assistance in identifying target clients and partners. IBT Partners conducted its in-depth market assessment, "Museum Showcase's in France", the report covered the size of the market by region, organisation, management and funding. Also detailed were the barriers to entry, the competitors and all the necessary market intelligence.

IBT Partners then provided in-market support. The corporate and product documentation was drawn up, in French, by IBT Partners and then communications commenced, contacting the museums, as well as specifiers, interior designers and architects in the museum business.

Working closely with the company, IBT Partners dedicated Client Managers ensure that they are aware of all opportunities, that the tender offer processes are pursued and very importantly that international projects are responded to. The exhibitions in France are another occasion when IBT Partners provides services for the company.