Merchandise sold in France originating from licenses totally just over €3.4Bn last year, accounting for about a sixth of all consumer spend. This is comparable to the UK market (estimated at £2Bn by NPD License Tracker) but above that of Germany. French consumers are susceptible to licensed products and, despite the stereotypes, are open to commercial innovation using well known images and personages. After all, the French are the largest consumers of Disney Merchandise in Europe. Like elsewhere in Europe, licensing is dominated by consumer products, with clothes top of the list followed closely by toys, video-games and sporting goods.
Any licensing deal is only as good as the contract establishing it. Even after finding the “right” licensor, deals must be detailed and clear in order to work in the long term with established reporting channels. We would recommend working closely with legal specialists to help set up the licensing agreement and regular, annual, audits of both the licensees’ books and an examination of the royalties to make sure the licensing agreement is adhered to.
Note: there is an annual Licensing Forum held in Paris. Contact us for more details.
Address: IBT Partners - 17 rue du Colisée - 75008 Paris - France
Merchandise sold in France originating from licenses totally just over €3.4Bn last year, accounting for about a sixth of all consumer spend. This is comparable to the UK market (estimated at £2Bn by NPD License Tracker) but above that of Germany. French consumers are susceptible to licensed products and, despite the stereotypes, are open to commercial innovation using well known images and personages. After all, the French are the largest consumers of Disney Merchandise in Europe. Like elsewhere in Europe, licensing is dominated by consumer products, with clothes top of the list followed closely by toys, video-games and sporting goods.