The above table highlights the obvious dominance of retailing. But the other striking feature of the table is how few non-French are present in the market. In terms of number of franchisors, just 10% are not French. On the other hand, one third of French franchisors claim at least 1 franchise outside France. Non-French franchisees are most present in clothes retailing and in fast foods.
Many of these are large, multi-national groups. McDonald’s has a significant presence in France, with 867 outlets. But for the country that prides itself on its historic cuisine, McDonald’s has had to adapt its magic formula: the group now states that the French market is one of its most creative and innovative and indeed, the recently appointed head of McDonalds Europe is a Frenchman. More than half of all French franchises are small to medium-sized companies.
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